{"product_id":"profit-first-book","title":"Profit First Book","description":"\u003cp style=\"margin:1em 0\"\u003eProfit First offers a game-changing cash management solution tailored to help entrepreneurs transform their businesses into sustainable, profitable ventures. Author Mike Michalowicz introduces a behavioral approach that flips conventional accounting on its head, prioritizing profit by applying the formula Sales - Profit = Expenses.\u003c\/p\u003e\u003cp style=\"margin:1em 0\"\u003eThrough step-by-step guidance, four simple core principles, and actionable case studies, readers learn how to simplify financial management and ensure long-term business growth directly from their bank balances.\u003c\/p\u003e\n\u003ch3 style=\"margin:1.25em 0 0.5em\"\u003eKey Features\u003c\/h3\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eAuthor\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eMike Michalowicz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003ePublisher\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003ePortfolio\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003ePublication Date\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eFebruary 21, 2017\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eEdition\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eReissue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eLanguage\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eEnglish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003ePrint Length\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e224 pages\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eISBN-10\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e9780735214149\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eISBN-13\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e978-0735214149\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eSeries\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eEntrepreneurship Simplified\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eDimensions\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e15.7 x 2 x 23.4 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top\"\u003eItem Weight\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top\"\u003e396.9 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003cp style=\"margin:0\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/7eb6c2c2-7dbf-43c7-8673-392ecfc71992.__CR0,58,4167,1289_PT0_SX970_V1___.jpeg\" alt=\"\" loading=\"lazy\" style=\"max-width:100%;height:auto\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/119f3acf-3563-4135-873c-248ee951ebde.__CR0,0,1251,1251_PT0_SX300_V1___.jpeg\" alt=\"\" loading=\"lazy\" style=\"max-width:100%;height:auto\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d79c5f97-435a-432c-91e2-45eba89760a4.__CR0,0,1251,1251_PT0_SX300_V1___.jpeg\" alt=\"\" loading=\"lazy\" style=\"max-width:100%;height:auto\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a5840c37-8e36-4d86-b637-a05f6ebd9877.__CR0,0,1251,1251_PT0_SX300_V1___.jpeg\" alt=\"\" loading=\"lazy\" style=\"max-width:100%;height:auto\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"margin:1.25em 0 0.5em\"\u003eHighlights\u003c\/h3\u003e\n\u003cul style=\"margin:1em 0\"\u003e\n\u003cli\u003ePresents a behavioral accounting formula: Sales - Profit = Expenses\u003c\/li\u003e\n\u003cli\u003eFeatures four foundational principles for simplified cash management\u003c\/li\u003e\n\u003cli\u003eIncludes actionable case studies and practical step-by-step guidance\u003c\/li\u003e\n\u003cli\u003ePart of the Entrepreneurship Simplified series by Mike Michalowicz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"margin:1.25em 0 0.5em\"\u003eVideos\u003c\/h3\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 0.75em\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\u003cvideo controls preload=\"metadata\" style=\"display:block;width:100%;max-width:560px;aspect-ratio:auto 16\/9;border-radius:8px;background:#000\"\u003e\u003csource src=\"https:\/\/m.media-amazon.com\/images\/S\/vse-vms-transcoding-artifact-us-east-1-prod\/0d83da71-bd04-4aae-89f6-eb0541f4026d\/default.jobtemplate.mp4.480.mp4#t=0.1\"\u003e\u003c\/video\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\n\u003ch3 style=\"margin:1.25em 0 0.5em\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cstyle\u003e.pu-faq[open]\u003esummary .pu-faq-c{transform:rotate(180deg)}\u003c\/style\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:fixed;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat core formula does Profit First introduce?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eThe book flips conventional accounting by introducing the behavioral formula: Sales - Profit = Expenses, ensuring profit is allocated before business expenses.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWho is the author of Profit First?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eProfit First is written by serial entrepreneur and author Mike Michalowicz.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eHow many pages are in this edition?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eThis edition contains 224 pages.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat is the main focus of the Profit First system?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt provides a simplified cash management method that helps entrepreneurs manage profitability directly by monitoring bank account balances.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Jeffrey Clothing plus","offers":[{"title":"Hardcover","offer_id":50635395891300,"sku":"073521414X","price":11.97,"currency_code":"USD","in_stock":true},{"title":"Audio 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